Our ‘Healthy Ways – old ways are our future ways’ campaign continues in CEQ stores with a new focus on eating from the land and sea.

This theme celebrates traditional food practices, including fishing, gardening, harvesting and hunting, that have kept Aboriginal and Torres Strait Islander communities strong and healthy for generations. These ways provide fresh, nutritious food, support physical activity, and continue connections to land and sea.

In store, this theme comes to life through Healthy End displays featuring fishing and gardening equipment. While CEQ stores provide access to a wide range of foods, we are proud to recognise and promote the importance of these traditional food practices, supporting communities to continue these strong, healthy ways now and into the future.

Keep an eye out for Healthy Ways messages, wobblers and Healthy End displays in your local CEQ store when you shop with us.

Born from many rich conversations with our First Nations team members at CEQ and our customers, the campaign reflects a shared desire to see more promotion of healthier choices in our stores.

When discussing healthy lifestyles, many people spoke proudly of their ancestors and how they lived strong, healthy lives through traditional practices and connections to land, food, and family.

These stories inspired the campaign’s name: Healthy Ways – Old Ways Are Our Future Ways, honouring traditional knowledge of health and bringing it to the heart of our campaign.

CEQ are working to create healthier store environments and promote health for our customers through a range of actions including refreshing store layouts and strengthening the availability and affordability of healthy products.

Working together with these actions, this campaign aims to highlight these healthy products in store – making healthy ways easier to see and choose.

Learn more about CEQs Vision, Mission and 5 Key Nutrition & Health Objectives

Acknowledgement of Country and Traditional Custodians:

CEQ acknowledges our business touches Country – living, breathing and storied – and we honour the Traditional Owners and knowledge holders who uphold the law and custom, and enduring relationships that care for Country and people”

We also acknowledge and thank our Aboriginal and Torres Strait Islander team members who have contributed their cultural insights and wisdom to the development of the Healthy Ways campaign. Their voices and lived experiences have shaped this work, helping us honour the traditions that continue to support health and wellbeing in community.