Our Healthy Ways – old ways are our future ways campaign continues in CEQ stores, encouraging communities to enjoy Fruit & Veg Every Day and ask the simple question: How many colours have you eaten today?

This theme celebrates the variety and goodness found in colourful fruits and vegetables. Different colours provide different nutrients that help support healthy bodies, strong minds and overall wellbeing. From red tomatoes and watermelon, to green leafy vegetables, yellow bananas and orange sweet potatoes, every colour adds something valuable to a healthy diet.

For generations, fresh fruits and vegetables have been an important part of community life, providing nourishment and supporting healthy families. By choosing a range of colours each day, community members can enjoy a wider variety of flavours while helping to meet their nutritional needs.

Born from many rich conversations with our First Nations team members at CEQ and our customers, the campaign reflects a shared desire to see more promotion of healthier choices in our stores.

When discussing healthy lifestyles, many people spoke proudly of their ancestors and how they lived strong, healthy lives through traditional practices and connections to land, food, and family.

These stories inspired the campaign’s name: Healthy Ways – Old Ways Are Our Future Ways, honouring traditional knowledge of health and bringing it to the heart of our campaign.

CEQ are working to create healthier store environments and promote health for our customers through a range of actions including refreshing store layouts and strengthening the availability and affordability of healthy products.

Working together with these actions, this campaign aims to highlight these healthy products in store – making healthy ways easier to see and choose.

Learn more about CEQs Vision, Mission and 5 Key Nutrition & Health Objectives

Acknowledgement of Country and Traditional Custodians:

CEQ acknowledges our business touches Country – living, breathing and storied – and we honour the Traditional Owners and knowledge holders who uphold the law and custom, and enduring relationships that care for Country and people”

We also acknowledge and thank our Aboriginal and Torres Strait Islander team members who have contributed their cultural insights and wisdom to the development of the Healthy Ways campaign. Their voices and lived experiences have shaped this work, helping us honour the traditions that continue to support health and wellbeing in community.