Healthy Ways Campaign

CEQ is proud of the Healthy Ways Campaign that is now active in all of our remote stores across North Queensland.

Healthy Ways celebrates the strength and wisdom in traditional practices of First Nations Peoples’ that have supported health and wellbeing for generations. This campaign shines a light on the power of whole foods, drinking water, cooking and eating with family, growing strong kids, active living, and nourishing ourselves from the land and sea.

In our CEQ stores, we’re proud to honour these healthy ways and support our customers to make healthy choices every day — in store, at home, and in community.

© Edna Ambrym and Saltwater People. ‘Gathering’, 2024

Be Active Every Day

Our ‘Healthy Ways – old ways are our future ways’ campaign continues in CEQ stores encouraging communities to be active every day! 

This theme celebrates all forms of movement, recognising that healthy activity can also be found in everyday life through walking, fishing, gardening, playing, dancing and spending time outdoors. These active ways have long been part of community life and continue to support strong bodies, social connection and community wellbeing. 

In store, this theme comes to life through Healthy End displays featuring sporting equipment, toys and other essentials. We are encouraging community members of all ages to move more, play more and be active in ways that work for them. 

Keep an eye out for Healthy Ways messages in your local CEQ store when you shop with us. 

Land and Sea endcap at Bwgcolman.

Eat from the Land and Sea

Throughout July and August, the CEQ Healthy Ways campaign focused on “Eat from the Land and Sea”. This message celebrated traditional food practices, including fishing, gardening, harvesting and hunting, that have kept Aboriginal and Torres Strait Islander communities strong and healthy for generations.

Through Healthy End displays featuring fishing and gardening equipment, the campaign highlighted the important role these practices continue to play in providing fresh, nutritious food, supporting physical activity and maintaining connections to land and sea.

By recognising and promoting these healthy ways in store, CEQ aimed to celebrate the strength of traditional knowledge and support communities to continue these practices now and into the future.

Thanks again to our amazing store teams for bringing the Healthy Ways campaign to life in stores!

Join us!

We invite you to join in promoting Healthy Ways in your community.

If you would like to conduct some health promotion activities at one of our stores or collaborate with our Nutrition & Health team, please get in touch via nutrition@ceqld.org.au

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Old ways are our future ways

Born from many rich conversations with our First Nations team members at CEQ and our customers, the campaign reflects a shared desire to see more promotion of healthier choices in our stores.

When discussing healthy lifestyles, many people spoke proudly of their ancestors and how they lived strong, healthy lives through traditional practices and connections to land, food, and family.

These stories inspired the campaign’s name: Healthy Ways – Old Ways Are Our Future Ways, honouring traditional knowledge of health and bringing it to the heart of our campaign.

Healthy stores commitment

CEQ are working to create healthier store environments and promote health for our customers through a range of actions including refreshing store layouts and strengthening the availability and affordability of healthy products.

Working together with these actions, this campaign aims to highlight these healthy products in store – making healthy ways easier to see and choose.

Learn more about CEQs Vision, Mission and 5 Key Nutrition & Health Objectives

Acknowledgment

Acknowledgement of Country and Traditional Custodians:

CEQ acknowledges our business touches Country – living, breathing and storied – and we honour the Traditional Owners and knowledge holders who uphold the law and custom, and enduring relationships that care for Country and people”

We also acknowledge and thank our Aboriginal and Torres Strait Islander team members who have contributed their cultural insights and wisdom to the development of the Healthy Ways campaign. Their voices and lived experiences have shaped this work, helping us honour the traditions that continue to support health and wellbeing in community.

Partnerships

The CEQ Healthy Ways Campaign is delivered in partnership with Health and Wellbeing Queensland. 

We would also like to thank and acknowledge the campaign theme design team Saltwater People

Our People

CEQ employs over 400 people. We are family & pride ourselves on the cultural diversity within the organisation. Find out more about us and what it’s like to work for CEQ.

Learn more about our people