Born from many rich conversations with our First Nations team members at CEQ and our customers, the campaign reflects a shared desire to see more promotion of healthier choices in our stores.

When discussing healthy lifestyles, many people spoke proudly of their ancestors and how they lived strong, healthy lives through traditional practices and connections to land, food, and family.

These stories inspired the campaign’s name: Healthy Ways – Old Ways Are Our Future Ways, honouring traditional knowledge of health and bringing it to the heart of our campaign.

CEQ are working to create healthier store environments and promote health for our customers through a range of actions including refreshing store layouts and strengthening the availability and affordability of healthy products.

Working together with these actions, this campaign aims to highlight these healthy products in store – making healthy ways easier to see and choose.

Learn more about CEQs Vision, Mission and 5 Key Nutrition & Health Objectives

We invite you to join in promoting Healthy Ways in your community.

If you would like to conduct some health promotion activities at one of our stores or collaborate with our Nutrition & Health team, please get in touch via nutrition@ceqld.org.au

Acknowledgement of Country and Traditional Custodians:

CEQ acknowledges our business touches Country – living, breathing and storied – and we honour the Traditional Owners and knowledge holders who uphold the law and custom, and enduring relationships that care for Country and people”

We also acknowledge and thank our Aboriginal and Torres Strait Islander team members who have contributed their cultural insights and wisdom to the development of the Healthy Ways campaign. Their voices and lived experiences have shaped this work, helping us honour the traditions that continue to support health and wellbeing in community.