Healthy Ways Campaign

CEQ is proud of the Healthy Ways Campaign that is now active in all of our remote stores across North Queensland.

Healthy Ways celebrates the strength and wisdom in traditional practices of First Nations Peoples’ that have supported health and wellbeing for generations. This campaign shines a light on the power of whole foods, drinking water, cooking and eating with family, growing strong kids, active living, and nourishing ourselves from the land and sea.

In our CEQ stores, we’re proud to honour these healthy ways and support our customers to make healthy choices every day — in store, at home, and in community.

© Edna Ambrym and Saltwater People. ‘Gathering’, 2024

Growing Healthy Kids

Every 8 weeks, the Healthy Ways campaign highlights a new health message. Introducing our next focus: Growing healthy kids!

This message is all about supporting kids to grow up strong. Growing healthy kids takes a whole community – passing on culture, traditions and healthy habits that will help them build skills for a strong future.

Lots of families have asked for ideas on healthy food for kids in CEQ stores. We know that kids at school need good food for their bodies and brains. A healthy lunch box supports good learning and good growing.

To align with Nutrition Australia’s National Lunchbox week, CEQ stores will be promoting healthy lunchbox options with healthy end displays, posters and booklets full of ideas to help families pack healthier lunches.

Water is best – always will be

Throughout December and January, CEQ celebrated that “Water is best” by placing water up front and centre of stores. Stores featured healthy ends, shelf signage, drink‑fridge stickers, and digital messaging to encourage customers to choose water first. Thanks to our amazing store teams for making this happen in stores.

CEQ’s commitment to making water an affordable, accessible, and healthy choice remains strong. We plan to keep the  water messaging up in our CEQ stores throughout the campaign– because “Water is best, always will be!”.

Join us!

We invite you to join in promoting Healthy Ways in your community.

If you would like to conduct some health promotion activities at one of our stores or collaborate with our Nutrition & Health team, please get in touch via nutrition@ceqld.org.au

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Old ways are our future ways

Born from many rich conversations with our First Nations team members at CEQ and our customers, the campaign reflects a shared desire to see more promotion of healthier choices in our stores.

When discussing healthy lifestyles, many people spoke proudly of their ancestors and how they lived strong, healthy lives through traditional practices and connections to land, food, and family.

These stories inspired the campaign’s name: Healthy Ways – Old Ways Are Our Future Ways, honouring traditional knowledge of health and bringing it to the heart of our campaign.

Healthy stores commitment

CEQ are working to create healthier store environments and promote health for our customers through a range of actions including refreshing store layouts and strengthening the availability and affordability of healthy products.

Working together with these actions, this campaign aims to highlight these healthy products in store – making healthy ways easier to see and choose.

Learn more about CEQs Vision, Mission and 5 Key Nutrition & Health Objectives

Download CEQ’s Nutrition & Health Strategy 2023-2027

Acknowledgment

Acknowledgement of Country and Traditional Custodians:

CEQ acknowledges our business touches Country – living, breathing and storied – and we honour the Traditional Owners and knowledge holders who uphold the law and custom, and enduring relationships that care for Country and people”

We also acknowledge and thank our Aboriginal and Torres Strait Islander team members who have contributed their cultural insights and wisdom to the development of the Healthy Ways campaign. Their voices and lived experiences have shaped this work, helping us honour the traditions that continue to support health and wellbeing in community.

Partnerships

The CEQ Healthy Ways Campaign is delivered in partnership with Health and Wellbeing Queensland

We would also like to thank and acknowledge the campaign theme design team Saltwater People

Our People

CEQ employs over 400 people. We are family & pride ourselves on the cultural diversity within the organisation. Find out more about us and what it’s like to work for CEQ.

Learn more about our people